A phrase that you will run across on a regular basis is “SEO,” as you are learning about online marketing.
This abbreviation, SEO, stands for Search Engine Optimization and is used to bring the web pages that Internet marketers own higher up on the search engine listings. Because there are many ways to use SEO to optimize your website or online marketing venture, you may feel a bit overwhelmed and undecided about which ones will work the best for you. (more…)
Rob Kerry from Ayima – Gambling / Gaming SEO
The gaming world is probably the most competitive niche in SEO – esp poker and casinos.
There is no secret sauce as there used to be e.g. with old link networks beingburned. (more…)
Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. (more…)