Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Then analyse the data. Nowadays rather than using Google’s keyword tool Bronco have an in-house tool which compares traffic, ranking, click through, PPC data – this can give you an idea of what you can get out of ranking for which specific SERP positions. This is then checked on a monthly basis. This will then produce an opportunity/visibility score. Damn I would love to have access to this tool he is showing, I will definitely be following Dave up on that!
The next stage of analysing this data is mining all of the backlinks of the same competitors – using a range of sources including Yahoo, Majestic, Linkscape and his own index.
Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted 
Allan Stewart from FireflySEO on Recruitment SEO
Allan is going to focus on the “candidate” side (rather than recruiter side) of a Recruitment site.
Ranking for company names is an important strategy – e.g. recruiter brand names.
Split between pre-defined content pages is 40%, where as 60% comes to search result pages, i.e. the long tail. Many people seem to noindex their search result pages, but really up to a point, you should make them crawlable. The problem with this comes with the practice of sites “rolling back” to the parent category where there are no search results – this can obviously lead to a lot of duplicate content issues.
If you are looking for a great Website Design Company who specialise in Search Engine Optimisation then Fresh Egg are the company for you.