There are usually two types of IP address that are given to customers for their websites from the web host. Shared IP addresses and static IP addresses are the two different types of IP address provided. Shared web hosting involves your site being given a portion of space on the web host’s server. All websites on the server will have the same shared IP address. Sites such as blogs or sites purely offering information will find a shared IP address more than adequate.
However if you have an ecommerce site it is recommended that you use a static IP address. Any confidential data holding websites would also find it necessary to have a static IP address. Sites like these require the use of SSL encryption which requires the use of a static IP address. SSL encryption is required in order to make sure that any confidential data travelling to and from your site is encrypted. This will prevent this data from falling into the wrong hands. It is not possible to use SSL encryption with a shared IP address.
FTP transfers also require the use of a static IP address. If your site has an option for visitors to download files it is necessary that the site has a static IP address. The use of static IP addresses is usually for either one or both of the above reasons.
But if you do not have any confidential data on your website and you are not accepting payments etc, you will not need to be too concerned with security measures. Websites which have been developed purely to get people to click on ads would not require a static IP address. Another reason you can forget about static IP addresses is if your site does not facilitate ftp transfers.
Anybody thinking about venturing into internet marketing should have hosting dealt with beforehand. Newbie’s can find, though, that the web hosting world can be rather confusing. For example, you may come across reseller web hosting or even linux web hosting while searching different options.
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